Learn how to impact the customer’s entire journey and adapt to their needs.

Discover the importance of understanding the customer’s digital journey with your brand in this insightful mini guide from CEO of Experience Investigators Jeannie Walters, in partnership with NICE CXone.

After all, a digital customer journey doesn’t begin after they interact with an agent—there’s so much more to it!

This mini-guide on how to map the buyer’s journey will help you:

  • Understand the point of view of your customers
  • Map the customer’s digital journey from the context of their overall brand journey
  • Adapt to evolving customer expectations and needs