Listen to Omer Minkara, VP & Principal Analyst at Aberdeen, and Gayathri Krishnamurthy, Product Marketing Director at NICE.

When COVID-19 first hit, contact centers launched into crisis mode - and rightly so. But now many leaders are pausing to re-examine decisions made and determine if they can be strategically improved upon.

This webinar replay takes you through the critical process of cutting costs and covers how to:
  • Prepare for budget cuts
  • Factor in cost levers unique to your industry
  • Balance short-term versus long-term ROI
Plus, you get more resources to help your contact center thrive during these times of economic uncertainty.

Omer Minkara
Vice President and Principal Analyst
Aberdeen

Art Schoeller supports Application Development & Delivery (AD&D) Professionals who plan, build, and run unified communications and contact centre workloads for enterprises. Art has over 35 years of experience that spans the computer, communications and software industriesOmer is the VP & Principal Analyst leading the Contact Center & Customer Experience Management research within Aberdeen. In his research, Omer covers the best practices and emerging trends in the technologies and business processes used to enhance the customer experience across all channels (e.g. social, mobile, web, email and phone). Omer’s research is widely consumed by senior-level Customer Care, Contact Center, Sales, Marketing, IT and Service executives. He has published numerous industry research papers, which are used by worldwide executives to build and nurture strategic customer engagement programs. Omer also speaks frequently with global decision makers to discuss their contact center and customer management activities.

Gayathri Krishnamurthy
Product Marketing Director
NICE

Gayathri (G3) has led Global Product Marketing and Product Management for several leading B2B SaaS companies. She has built and launched customer service products in 3 different flavors – CRM, pure play customer service and contact center software. Through these experiences, she brings both deep and wide perspectives for delivering enhanced customer experience.