With the distractions of today’s world, it’s more important than ever for contact centres to remain focused on a critical piece of CX: the customer. Voice of the Customer programmes deliver the essential feedback necessary to stay on point — both what’s working and what’s not — through real interactions. VoC programmes ensure your organisation stays intentional in discovering valuable insights your customers have to share. In this actionable report, you’ll learn how to begin an effective VoC programme in your contact centre and explore the strategies you’ll need along the way, including how to get the approval of senior management.

What to expect:

  • Key steps to create and develop an insightful VoC programme
  • How to prove the value of VoC to leadership with quick wins
  • Differences between successful and failed VoC programmes
  • How to get a VoC programme started on a small budget
  • What AI and digital innovations mean for VoC in your contact centre